February 2024

Many digital marketers see A/B testing and landing page optimization as time-consuming, difficult, and, frankly, a pain in the butt. But it’s not so—especially if you have a good testing tool and the knowledge of how to use it well.

This ebook guides marketers through the process of A/B testing, describes the benefits, and shows how organizations can create a test-first culture that will benefit them in the long run.

I co-wrote this ebook and it was one of the most fun projects I’ve ever worked on.

(The CTA button below takes you directly to the ebook PDF, but you can also see the gated ebook landing page here.)